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LSMG EDITORIAL

Editorial Desk · LSMG Editorial is the staff and archive byline for reporting and field coverage produced through Last Shot Media Group and published by LEDGERA Magazine.

Culture · Feature · 2026-03-28

The Rise of Athlete-Owned Media Companies

From LeBron to Kelce, athletes are no longer just content — they're building the companies that create it. Here's why that matters for the entire media industry.