The Rise of Athlete-Owned Media Companies
From LeBron to Kelce, athletes are no longer just content — they're building the companies that create it. Here's why that matters for the entire media industry.
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BUSINESS
Original LEDGERA reporting and LSMG field coverage from the existing archive — reorganized as a standalone magazine department.
Celebrity Brand Deals in 2026: Who Is Actually Cashing In
The endorsement game has evolved. From equity stakes to co-ownership, the smartest celebrities are building empires — not just collecting checks.
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