The rollout of Club WWE, the company's new fan membership program, has reportedly been bumpy. WrestleVotes Radio, speaking on Fightful Select, reported that WWE has received numerous complaints about the launch, with the $99 Founder's Package a particular focus of the criticism.
Ringside News, which summarized the report, said the discontent is not limited to fans. According to the report, people within WWE are also unhappy with how the launch has been handled.
What the report says
Fightful's account of the WrestleVotes report says sources describe frustrations extending internally. One of them called the membership rollout "disorganized and uneventful." Fightful noted that full details are available only to Fightful Select subscribers, so the public picture is limited to that summary.
Ringside News read the "uneventful" description as a sign that the launch has not produced the excitement WWE was hoping for. That is the outlet's interpretation, not a detail confirmed by WWE. Neither source includes a response from the company.
What Club WWE offers
Fightful said the club launched in July, with ticketing, merchandise, community, rewards and exclusive content as part of the offering. Ringside News added further detail: early ticket access, exclusive merchandise, members-only content, reward points and special event experiences.
The $99 Founder's Package was presented as a limited-time offer. According to Ringside News, it included exclusive collectibles and other bonus items.
Why it matters
Membership programs depend on early goodwill, and the Founder's Package is the premium tier meant to attract the most committed fans. Complaints centered on that product, along with unease inside the company, suggest the launch has not gone as WWE intended. The sources do not specify what the complaints are about.
It is still early in the program's life. Whether WWE changes the service or improves the experience over time remains to be seen.
Reporting sources: Ringside News, “Club WWE Rollout Hit With Fan Complaints and Backstage Frustration” · Fightful | WWE News, AEW News, Pro Wrestling Backstage News – Wrestling, “Frustrations With Club WWE”.